Privacy Policy – How l444b Collects, Uses, and Protects Your Data

1. Introduction

This Privacy Policy describes how l444b ("we", "us", "our"), the operator of the online gaming platform at l444b.pro (the "Platform"), collects, uses, stores, and discloses personal information relating to individuals who visit, register with, or otherwise interact with the Platform ("you" or "your"). This Policy forms part of your agreement with l444b and should be read alongside our Terms and Conditions and Responsible Gaming Policy.

l444b is committed to handling personal data responsibly and in accordance with applicable data protection principles. We collect only the information that is necessary for legitimate operational, legal, and regulatory purposes, and we do not sell, rent, or trade personal data to third parties for marketing purposes under any circumstances.

2. Key Privacy Commitments at a Glance

The following six principles summarise l444b's approach to data privacy. Full details of each commitment appear in the relevant sections below.

3. Information We Collect

l444b collects personal information through two primary channels: information you provide directly when registering or using the Platform, and information collected automatically through your interaction with the Platform. The categories of personal data we collect include:

• Identity data: your full name, date of birth, and National Identity Card (NID) or passport number, collected during account registration and KYC verification. This data is used to verify your identity, confirm your age (21+ requirement), and comply with anti-money laundering obligations.
• Contact data: your mobile phone number and email address, used for account communications, transaction notifications, and support correspondence. l444b does not use contact data for unsolicited third-party marketing.
• Financial data: your payment method details (mobile wallet account reference for bKash, Nagad, Rocket, or Upay; masked card details for Visa or Mastercard), deposit amounts, withdrawal amounts, and transaction history. Full payment credentials are processed directly by payment providers and are not stored by l444b in unmasked form.
• Technical data: your IP address, device type and operating system, browser type and version, session duration, page interaction logs, and connection timestamps. This data is used for fraud detection, platform security, and aggregate service analytics.
• Gaming activity data: your betting history, game session records, bonus usage, wagering patterns, and account balance movements. This data is used for account management, responsible gaming monitoring, and regulatory compliance.

l444b does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data for identification purposes. The only biometric-adjacent data we may collect is a photographic identity document (NID or passport) during KYC, which is used solely for identity verification and is handled in accordance with this Policy.

4. How We Use Your Information

l444b uses the personal data it collects for the following purposes. Where a purpose requires a specific legal basis for processing under applicable data protection law, that basis is identified in Section 5 below.

• Account registration and management: creating and maintaining your l444b account, verifying your identity during the registration process, and managing account-level settings and preferences.
• Payment processing: processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard; reconciling transactions; detecting and preventing payment fraud; and complying with anti-money laundering and counter-financing-of-terrorism obligations.
• Responsible gaming: monitoring gaming activity to identify signs of problem gambling behaviour; enforcing deposit limits and self-exclusion arrangements; and contacting players who may be at risk in accordance with our Responsible Gaming Policy.
• Customer support: responding to your queries, complaints, and requests via live chat and email; investigating disputes; and maintaining records of support interactions for quality assurance purposes.
• Platform security and fraud prevention: detecting, investigating, and preventing fraudulent activity, bonus abuse, account sharing, money laundering, and other prohibited conduct; maintaining the integrity of the gaming environment.
• Legal and regulatory compliance: fulfilling obligations under applicable law, including responding to lawful requests from law enforcement or regulatory authorities; maintaining records required by anti-money laundering regulations; and enforcing our Terms and Conditions.

l444b does not use your personal data for automated decision-making that produces legal or similarly significant effects on you without human review. Where automated systems flag an account for review (for example, due to suspected bonus abuse or unusual transaction patterns), a member of the l444b compliance team reviews the flagged activity before any account action is taken.

5. Legal Basis for Processing

l444b processes personal data only where a valid legal basis exists for doing so. The primary legal bases on which l444b relies are:

• Contractual necessity: processing that is necessary to perform the contract between you and l444b — specifically, operating your account, processing deposits and withdrawals, and delivering the gaming services you have requested.
• Legal obligation: processing that is required for l444b to comply with applicable law, including anti-money laundering regulations, identity verification requirements, and responses to lawful authority requests.
• Legitimate interests: processing that is necessary for l444b's legitimate business interests — including fraud prevention, platform security, responsible gaming monitoring, and aggregate service analytics — where those interests are not overridden by your data protection rights.
• Consent: where l444b relies on your consent as the legal basis for processing (for example, sending optional promotional communications), you may withdraw that consent at any time by contacting [email protected]. Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.

6. Sharing Your Information

l444b does not sell, rent, or trade personal data. We share personal data with third parties only in the following limited circumstances:

• Payment service providers: bKash, Nagad, Rocket, Upay, Visa, and Mastercard, solely to process your deposits and withdrawals. Each payment provider handles your financial data under their own privacy policy and applicable financial services regulations. l444b does not receive or store full unmasked payment credentials.
• Identity verification and KYC providers: third-party identity verification services that assist l444b in confirming the identity and age of account holders in compliance with anti-money laundering obligations. These providers are contractually prohibited from using your data for any purpose other than identity verification for l444b.
• Game content providers: studios such as Pragmatic Play, Evolution Gaming, NetEnt, and others whose games are integrated into the Platform. These providers may receive session-level technical data (such as player session tokens) to deliver their game content. They do not receive your identity data or financial data.
• Law enforcement and regulatory authorities: where l444b is required by applicable law, court order, or regulatory direction to disclose personal data, we will comply with such requirements. Where legally permitted, l444b will notify you of any such disclosure.

All third-party service providers who process personal data on l444b's behalf are required to enter into data processing agreements that bind them to handle your data only in accordance with l444b's documented instructions, applicable data protection law, and the purposes set out in this Policy.

7. Payment Data and Financial Information

Payment transactions on l444b are processed by the relevant payment provider (bKash, Nagad, Rocket, Upay, Visa, or Mastercard). When you initiate a deposit or withdrawal, you are redirected to or interact with the payment provider's own interface. Full payment credentials — including mobile wallet PINs, card numbers, and card verification values — are entered directly into the payment provider's environment and are never transmitted to or stored by l444b's servers.

l444b retains a transaction record for each deposit and withdrawal, containing: a masked reference to the payment method used (e.g. the last four digits of a card, or the first and last digits of a mobile wallet number), the transaction amount in BDT, the transaction timestamp, and the transaction status. These records are retained for the period required by applicable financial record-keeping regulations and are used solely for account reconciliation, dispute resolution, and regulatory compliance.

8. Cookies and Tracking Technologies

l444b uses cookies and similar tracking technologies to operate the Platform, maintain your session, and collect aggregate usage analytics. The categories of cookies used on the Platform are:

• Strictly necessary cookies: session cookies that are essential for the Platform to function. These cookies keep you logged in during your session, maintain your account preferences, and enable secure payment handoffs. They cannot be disabled without breaking core Platform functionality.
• Analytics cookies: optional cookies that collect anonymised data about how visitors interact with the Platform — including which pages are visited most frequently, how long sessions last, and where users navigate from. This data is used in aggregate to improve Platform performance and user experience and is not linked to your personal identity.
• Fraud prevention cookies: cookies used by our fraud detection systems to identify unusual session behaviour, detect automated access attempts, and flag potentially fraudulent account activity. These cookies process technical data only and do not track your activity outside of the Platform.

You can manage or disable optional cookies through your browser's cookie settings at any time. Please note that disabling strictly necessary cookies will impair the functionality of the Platform and may prevent you from accessing certain features, including your account and the payment system. l444b does not use third-party advertising cookies or cross-site tracking cookies.

9. Data Retention

l444b retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to any longer retention period required by applicable law. The general retention periods applied by l444b are as follows: account identity and KYC data is retained for a minimum of five (5) years following account closure, in accordance with anti-money laundering record-keeping requirements; transaction records are retained for a minimum of five (5) years from the date of the transaction; gaming activity logs are retained for two (2) years from the date of the activity, unless a longer period is required for an ongoing investigation or dispute; customer support correspondence is retained for two (2) years from the date of the most recent interaction.

When personal data is no longer required for the purposes for which it was collected, and no legal retention obligation requires its continued storage, l444b will securely delete or anonymise the data in a manner that prevents reconstruction of your personal identity. You may request early deletion of your personal data by contacting [email protected], subject to the legal retention obligations described above.

10. Data Security

l444b implements industry-standard technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for all data in transit between your device and our servers; encrypted storage of sensitive account data at rest; access controls that restrict internal access to personal data to authorised personnel on a need-to-know basis; regular security assessments and vulnerability testing of the Platform; and secure disposal of data storage media when decommissioned.

While l444b takes data security seriously and applies robust measures to protect your personal data, no internet-based system can be guaranteed to be completely secure. You are responsible for keeping your own login credentials confidential and for notifying l444b immediately at [email protected] if you believe your account has been compromised. l444b will investigate all reported security incidents promptly and will take appropriate remedial action.

11. Your Data Rights

Subject to applicable law, you have the following rights in relation to the personal data l444b holds about you. To exercise any of these rights, please submit a written request to [email protected]. We will acknowledge your request within 5 business days and aim to fulfil it within 30 days.

• Right of access: you have the right to request a copy of the personal data l444b holds about you, together with information about the purposes for which it is processed, the categories of data held, the third parties to whom it has been disclosed, and the retention period applied.
• Right to rectification: you have the right to request correction of any personal data l444b holds about you that is inaccurate or incomplete. Where a correction request relates to identity data, l444b may require documentary evidence before updating the record.
• Right to erasure: you have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent and no other legal basis exists, or where the data has been unlawfully processed. This right is subject to l444b's legal retention obligations.
• Right to object: you have the right to object to the processing of your personal data where l444b relies on legitimate interests as the legal basis. l444b will cease processing the relevant data unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to data portability: where processing is based on your consent or contractual necessity and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format, and to transmit that data to another controller.

To exercise any of the above rights, please contact l444b in writing at [email protected], providing your full name, the email address registered to your account, and a clear description of the right you wish to exercise and the data to which your request relates. We may need to verify your identity before fulfilling your request to protect against unauthorised data access requests.

12. Children's Privacy

The l444b Platform is strictly for adults aged 21 and above. l444b does not knowingly collect personal data from individuals under the age of 21. If l444b discovers that it has inadvertently collected personal data from a person under 21 — whether through misrepresentation at registration or any other means — it will delete that data immediately, close the associated account, and void any transactions associated with that account. If you are a parent or guardian and believe that a minor has registered an account on l444b, please contact us immediately at [email protected] so that we can take prompt action.

13. Changes to This Privacy Policy

l444b reserves the right to update or revise this Privacy Policy at any time. When changes are made, the revised Policy will be published on this page with an updated effective date at the top of the document. For material changes — such as new categories of data being collected, new purposes for processing, or new categories of third-party recipients — l444b will provide advance notice to active account holders via on-platform notification or by email to the address registered to your account.

Your continued use of the Platform after the effective date of any revision to this Policy constitutes your acknowledgement of the revised Policy. If you do not agree with the revised Policy, you must stop using the Platform and may request account closure by contacting [email protected]. l444b encourages you to review this Policy periodically to stay informed about how your personal data is being handled.

14. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to how l444b handles your personal data, please contact us in writing. l444b is committed to addressing all privacy-related queries promptly and transparently.

Data privacy enquiries: [email protected] — please include "Privacy Request" in your subject line so our team can route your message to the correct department. We aim to acknowledge all privacy-related correspondence within 2 business days and to fully resolve requests within 30 days. For general account support or urgent issues, our live chat service is available directly on the Platform around the clock.